5 Ways To Get More People to Your Business Through Your Website
There’s no doubt that having a great website can get you more customers, no matter the type of business you have. That said, it’s entirely possible the current layout of your site is doing more harm than good. We’ve got five great ideas to help get you more traffic through your door, and it starts with having a great website.
Maximize Your Social Presence
Of course, you know social media would make some kind of appearance on this list. It’s still one of your most powerful marketing and advertising tools. Aim for sharing and creating great content that teaches your audience something new or answers a question. Let your followers know you’ve got more great content on your website, which could be all the push they need to become customers.
If you don’t already have a blog on your site, it’s time to change that. Social media gets the word out that you’ve got great content, insights, opinions and answers to share, but your blog is where you actually do the sharing. Your blog can be a mix of news in your industry, new products or services you’ve got in the works and shared posts from leaders in your profession. Those who read your bog may be persuaded to buy what you’re offering.
Don’t Forget About LinkedIn
You may have all but forgotten about LinkedIn until just now. This site is still up and running, and it’s just as useful as Facebook or Twitter. The site is a great place to connect with other professionals, ones who may become brand advocates, business partners or loyal customers. By regularly posting and interacting with others on LinkedIn, you can increase traffic to your site while showing all the knowledge and experience you have for your business.
Attend Trade Shows
If you’ve got the time and financial means to do so, look into attending trade shows relevant to your business niche. Trade shows are a fantastic way to educate yourself on the latest developments in your industry, connect with other professionals and land new business leads that could turn into great business ventures. Just make sure any business cards or material you hand out has your website prominently displayed.
Optimize Your Site
Today’s consumer is likely to shop just as much on the go as she or he is to shop while sitting down in front of a computer or mobile device. If your site isn’t just as accessible and easy to navigate on a tablet or phone, potential customers are likely to grow frustrated and take their business elsewhere. Search Engine Optimization, which optimizes a site for both mobile and desktop searching is the single biggest thing you can do to help more customers find you online.
Your website is an essential hub for your business. Use these ideas to make it so that customers can’t help but to support your company.
Emblem Design Studios has been recognized as a top California Digital Marketing Company on DesignRush